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Daisy Chain Fabrications  | Brand Identity & Social Media Assets

Chelsea of DCF reached out to Harvey with a clear mission to unite vintage garage grit with a contemporary touch. The ultimate goal was to create a brand that would hold it's own on job sites amongst seasoned heritage contractors, but also attract a youthful clientele. Feminine, but not so much to alienate the primarily male-dominated field. While toeing this tricky line, we cast aside several ideas throughout iterations and ended with an illustrative logo of Chelsea herself - very few frills, but still packed with character.

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