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Party @ Mine

Visual Identity, Business Cards, Social Media Assets
Friendly, whimsical, modern and celebratory brand identity for tabletop game commercial venture, flagship product being an artful and gift-able mancala board. Brand identity includes logo/typemarks, cherry characters who enjoy playing games, and repeating patterns based on. the logo or related imagery. This particular project focuses on foundational brand identity but versatility to eventually expand into hardgoods/packaging. Ideal customer is a young adult who finally has the means to customize and be expressive in their living space - think enthusiastic dinner party hosts, interior design aficionados, and millennials with art museum memberships.
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